Research and Development
Research is very vital for self growth and development. An extensive research in any area would lead to significant developments in that sector whether it is education or industry. The advancement of knowledge created through research activities can streamline and modernize the whole education system. Baba Farid Group of Institutions has taken steps to make the education research based and experimental in nature so as to mould the students and faculty into researchers and thinkers.
With this aim, BFGI has set up a Department of Research and Development which is not only making efforts to remove deficits from the present education system by well designed research activities but is also working towards the overall development of the students and faculty by motivating them to make substantial contributions in any field of knowledge through their research activities. Adequate financial assistance is being provided to the faculty for presenting papers in National and International conferences. The department also organizes seminars, workshops and discussion forums with a mission to interact with eminent academicians and noted scholars.
The Research and Development conducts Faculty Development Programs by organizing workshops/seminars/orientation programs for updating academic and research skills of the faculty. The purpose of these FDPs is to keep the faculty abreast of the latest developments.
Adding feathers to the cap, the group has established “BFGI Innovation Centre” encouraging the students as well as the faculty members to emphasize on research and innovation for the benefit of society at large. This innovation centre will provide the right platform for shaping the ideas into reality.
The college is giving special attention to the final research projects of the MBA students. The projects based on different aspects of management like Marketing, Finance, Human Resource Management, aim to develop the analytical skills among the students and to increase their orientation towards research.
The faculty members are actively involved in participating in different conferences and seminars and other research work.
RESEARCH PAPERS PRESENTED BY THE FACULTY MEMBERS OF BFCMT
DR. MANISH BANSAL
Director Principal BFCMT
Title |
Year |
Conference and Volume |
“Organised Rural Retailing in Punjab: Opportunities & Challenges” |
May 23-26, 2011 |
International Journal of Arts & Sciences (IJAS) Conference for Academic Disciplines at Ryerson University, Toronto, Canada |
“Role of CRM in Passenger Car Marketing” |
April 10, 2010 |
International Conference on “Industrial Competitiveness” at Gulzar Group of Institutions, Khanna. |
“Managing Expectations of Retail Customers During Recession” |
June 18-19, 2009 |
International Conference on “Innovative Technologies” at PDM College of Engineering, Bahadurgarh ( Haryana) |
“Corporate Social Responsibility (CSR) towards Healthcare in Punjab State” |
April 25, 2009 |
International Conference on “Corporate Social Responsibility - Realities and Opportunities” at Shree Atam Vallabh Jain College, Ludhiana |
Traits Required For Successful Entrepreneur |
March, 20-21, 2009 |
3rd International Conference, “Fostering Entrepreneurship in Global Context” at Institute of Management & Technology, GJIMT, Mohali |
“Mutual Funds: The Way Ahead” |
October, 25th-26th, 2008 |
5th International Conference “Indian Capital Market: The Way Ahead” by PCMA-PSMS at Punjab School of Management Studies, Punjabi University- Patiala |
Entrepreneurial Acumen among Management students |
29-30th Oct,2006 |
3rd International Conference on “Entrepreneurship, Creativity & Innovations in Business” by PCMA at GNA-IMT, Phagwara |
Destination India: The New Healthcare Hub |
April 29,30,2006 |
2nd International Conference on management on “Brand India: Issues, Challenges and Opportunities” by LIM, Phagwara |
B. Research Papers in National Conferences
Title |
Year |
Conference and Volume |
Derivatives Product Market: Investor Perception |
2013 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 published by Baba Farid College of Management and Technology, Bathinda |
Private Labels - Increasing significance in Indian Organized Retail |
2013 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 published by Baba Farid College of Management and Technology, Bathinda |
Whatever is Seen is Sold: "Jo Dikhta hai Wahi Bikta Hai" |
2012 |
Proceedings for 2nd National Conference on "Retailing in India: Opportunities and Challenges" with ISBN 978-93-82062-07-3 published by Excel Books |
From Wallet to E – Wallet: Prospects of M – Commerce in India |
April 20 – 21, 2011 |
National Conference “Strategic Management of Business Development: Issues and Prospects” held at Baba Farid College of Management & Technology (BFCMT), Bathinda. |
E-Banking in India:Issues & Challenges |
April 17-18, 2009 |
National Conference on “Modern Management Practices and Information Technology Trends” at DAVIET, Jalandha |
Global Changes: New Challenges for Indian Banking System |
March 11,2006 |
State Level Seminar on “Banking in the New Millennium- Issues, Challenges and Strategies” by D.A.V. College, Malout |
IT & Expert Systems |
March 18-20, 2006 |
National Conference on “Information Technology: Setting Trends in Modern era” at N.C. College of Engg., Israna (Panipat) & ISITA |
Consumer Awareness of Neglience in medical Services |
Nov. 26th - 27th , 2005 |
National Seminar on “Consumer Protection through Mess Awareness-Challenges and Opportunities in the Global Era” at D.A.V. College, Malout |
The Principles of Spread Spectrum |
March 26th-28th, 2005 |
National Conference on “Applications of Mathematics in Engineering & Technology” at MIMIT, Malout in collaboration with ISITA |
“WTO’s Impact on Indian Agriculture with reference to Punjab Economy” |
March 5,2005 |
State Level Seminar “ Economic Reforms : Their Impact on Indian Economy” at D.A.V. College, Malout in collaboration with ICSSR. |
Building & Implementing a Successful Information Security Policy” |
May 25-26,2004 |
All India Seminar on “E-Security” at Guru Teg Bahadur Khalsa Institute of Engineering & Technology, Chappianwali (Malout) |
India’s Image Building: Global Perspectives & Problems” |
February, 21 2004 |
Punjab Institute of Management & Technology, Gobindgarh. |
Entrepreneurial Acumen among Engineering students |
November 13-14, 2003 |
National Seminar “ Entrepreneurship in Knowledge Economy” held on at Technical Teachers Training Institute (TTTI), Chandigarh. |
Customer relationship Management in Banking: A Perspective view |
April 05,2003 |
National Seminar “ Customer Relationship Management: Emerging Trends in Indian Industry” held at Guru Nanak Institute of Management & IT, Lulhiana (In Collaboration with ISTE) |
B. Research Papers in National Conferences
Title |
Year |
Conference and Volume |
Derivatives Product Market: Investor Perception |
2013 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 published by Baba Farid College of Management and Technology, Bathinda |
Private Labels - Increasing significance in Indian Organized Retail |
2013 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 published by Baba Farid College of Management and Technology, Bathinda |
Whatever is Seen is Sold: "Jo Dikhta hai Wahi Bikta Hai" |
2012 |
Proceedings for 2nd National Conference on "Retailing in India: Opportunities and Challenges" with ISBN 978-93-82062-07-3 published by Excel Books |
From Wallet to E – Wallet: Prospects of M – Commerce in India |
April 20 – 21, 2011 |
National Conference “Strategic Management of Business Development: Issues and Prospects” held at Baba Farid College of Management & Technology (BFCMT), Bathinda. |
E-Banking in India:Issues & Challenges |
April 17-18, 2009 |
National Conference on “Modern Management Practices and Information Technology Trends” at DAVIET, Jalandha |
Global Changes: New Challenges for Indian Banking System |
March 11,2006 |
State Level Seminar on “Banking in the New Millennium- Issues, Challenges and Strategies” by D.A.V. College, Malout |
IT & Expert Systems |
March 18-20, 2006 |
National Conference on “Information Technology: Setting Trends in Modern era” at N.C. College of Engg., Israna (Panipat) & ISITA |
Consumer Awareness of Neglience in medical Services |
Nov. 26th - 27th , 2005 |
National Seminar on “Consumer Protection through Mess Awareness-Challenges and Opportunities in the Global Era” at D.A.V. College, Malout |
The Principles of Spread Spectrum |
March 26th-28th, 2005 |
National Conference on “Applications of Mathematics in Engineering & Technology” at MIMIT, Malout in collaboration with ISITA |
“WTO’s Impact on Indian Agriculture with reference to Punjab Economy” |
March 5,2005 |
State Level Seminar “ Economic Reforms : Their Impact on Indian Economy” at D.A.V. College, Malout in collaboration with ICSSR. |
Building & Implementing a Successful Information Security Policy” |
May 25-26,2004 |
All India Seminar on “E-Security” at Guru Teg Bahadur Khalsa Institute of Engineering & Technology, Chappianwali (Malout) |
India’s Image Building: Global Perspectives & Problems” |
February, 21 2004 |
Punjab Institute of Management & Technology, Gobindgarh. |
Entrepreneurial Acumen among Engineering students |
November 13-14, 2003 |
National Seminar “ Entrepreneurship in Knowledge Economy” held on at Technical Teachers Training Institute (TTTI), Chandigarh. |
Customer relationship Management in Banking: A Perspective view |
April 05,2003 |
National Seminar “ Customer Relationship Management: Emerging Trends in Indian Industry” held at Guru Nanak Institute of Management & IT, Lulhiana (In Collaboration with ISTE) |
C. Research Papers in Referred Journals
Title |
Year |
Journal and Volume |
Sales Promotion Tactics in Retailing: Fair vs Unfair |
2013 |
Knowledge Hub “an International Journal of Management” Volume 7, No. 1, Jan-June 2011; ISSN 0973-6425 listed in Cabell’s Directory, USA published by GL Bajaj Group of Institutions , Mathura |
Development of Library Network in India: A Proposal for Carrying out Feasibility Study |
Vol 28,No.2, 2006 |
International Library Movement- A guide to Research in Library, IT & Heritage (National Level Journal ) |
“Customers Perception Regarding Various Promotional Strategies Adopted By Petroleum Companies |
Vol 28,No.2, 2006 |
“Organisational Management” |
D. Articles in News Papers
An Article “Development of Soft Skills: Need of the Hour” was published in Dainik Bhaskar on August 14, 2010. It is regarding development of communication and IT skills among the students at early stage of their education process.
An Article “Job on a Platter? Beware” was published in Jobs & Careers supplement of The Tribune on December 24, 2008. It is regarding fake placement agencies/ companies visiting campuses.
E. Books Published
Proceedings of National Conference “Trends and Issues in Product and Brand Management” held on 20th and 21st March, 2013 at Baba Farid College of Management & Technology, Bathinda with ISBN 978-93-5104-993-7
A Book "Retailing Management" (ISBN 978-93-272-2821-2) for a course of BBA of Punjabi University Patiala published by Kalyani Publishers
Proceedings of National Conference “Retailing in India:Opportunities and Challenges” held on 15th and 16th March, 2012 at Baba Farid College of Management & Technology, Bathinda with ISBN 978-93-82062-07-3
Proceedings of National Conference “Strategic Management of Business Development: Issues and Prospects” held on 20th to 21th April, 2011 at Baba Farid College of Management & Technology (BFCMT), Bathinda published by Excel India Publishers, New Delhi.
A book “Project Management and Entrepreneurship” (ISBN 978-81-272-6013-2) for a Course of MBA 4th Semester of Punjab Technical University has been published by Kalyani Publishers, Ludhiana.
Proceedings of National Conference “Applications of Mathematics in Engineering & Technology” held on 26th to 28th March, 2005 at Malout Institute of Management & Information Technology (MIMIT), Malout.
F. Events Organized
Name of the Event and Sponsoring agency |
Role in the Event |
Dates and Venue |
3rd National Conference on "Trends and issues in Product and Brand Management " |
Conference Director |
March 20-21, 2013; Baba Farid College of Management & Technology, Bathinda |
VIBGYOR’2013 (First Annual International Fest of the region) |
Organizing Director |
6-7 February, 2013; Baba Farid College of Management & Technology, Bathinda |
2nd National Conference on "Retailing in India: Opportunities and Challenges" sponsored by ICSSR(Indian Council of Social Sciences Research), Chandigarh |
Conference Director |
March 15-16, 2012; Baba Farid College of Management and Technology, Bathinda |
Ms. Neetu Singh
Research Paper |
Presented At |
Published In |
Attributes in Celebrity Endorsement |
3rd National Conference on "Trends and Issues in Product & Brand Management " held at Baba Farid College of Management and Technology, Bathinda |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Consumer preference patterns in Retail - A study of Bathinda and surrounding areas |
2nd National Conference on "Retailing in India: Opportunities and Challenges" held at Baba Farid College of Management and Technology, Bathinda |
Proceedings for 2nd National Conference on "Retailing in India: Opportunities and Challenges" with ISBN 978-93-82062-07-3 published by Excel Books |
A study of Rural Retail - Opportunities and Challenges |
2nd National Conference on "Retailing in India: Opportunities and Challenges" held at Baba Farid College of Management and Technology, Bathinda |
Proceedings for 2nd National Conference on "Retailing in India: Opportunities and Challenges" with ISBN 978-93-82062-07-3 published by Excel Books |
Perception and Buying Behaviour of educated male consumers towards cosmetic products - A study of Malwa belt |
National Seminar on Emerging Management Practices in the Global Business Environment held at GNA - IMT, Phagwara |
|
From wallet to E - wallet - Prospects of M - commerce in India |
National Conference on “Strategic Management of Business Development: Issues and Prospects” held at Baba Farid College of Management & Technology (BFCMT), Bathinda |
|
A study on strategic issues of using E - commerce as distribution tool in management |
National Conference on “Managing Global Business in Competitive Business Environment” held at Rattan Professional Education College Institute of Management and Technology, Mohali. |
|
Ms. Babita Singla
A. Research Papers in International Conferences
Title |
Conference and Volume |
Perception of FDI in India |
International Conference on “Emerging Economies: Frontier Issues & Potential Strategies in Global Growth” at RIMT, Mandi Gobindgarh |
Information Technology, Growth and its Role in stirring next Green Revolution |
International Conference on "Technological and Management Advances: Issues and Challenges" at RIMT, Mandi Gobindgarh |
B. Research Papers in National Conferences
Title |
Presented at |
Published in |
Derivatives Product Market: Investor Perception |
3rd National Conference on "Trends and Issues in Product & Brand Management " held at Baba Farid College of Management and Technology, Bathinda |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 published by Baba Farid College of Management and Technology, Bathinda |
Whatever is Seen is Sold: "Jo Dikhta hai Wahi Bikta Hai" |
2nd National Conference on "Retailing in India: Opportunities and Challenges" held at Baba Farid College of Management and Technology, Bathinda |
Proceedings for 2nd National Conference on "Retailing in India: Opportunities and Challenges" with ISBN 978-93-82062-07-3 published by Excel Books |
Derivatives Market: Effect of Investor Behavior |
Conference on "Derivatives: An Emerging Market" at College
of Management, Parikrama Group of Institutions, Maharashtra |
|
C. Research Papers in Referred Journals
Title |
Journal and Volume |
Sales Promotion Tactics in Retailing: Fair vs Unfair |
Knowledge Hub “an International Journal of Management” Volume 7, No. 1, Jan-June 2011; ISSN 0973-6425 listed in Cabell’s Directory, USA published by GL Bajaj Group of Institutions , Mathura |
Marketing and Reverse Migration: Urban to Rural |
Monthly Magazine "The Marksman" of K J Somaiya Institute of Management Studies and Research, Mumbai |
D. Books Published
Proceedings of National Conference “Trends and Issues in Product and Brand Management” held on 20th and 21st March, 2013 at Baba Farid College of Management & Technology, Bathinda with ISBN 978-93-5104-993-7
A Book "Retailing Management" (ISBN 978-93-272-2821-2) for a course of BBA of Punjabi University Patiala published by Kalyani Publishers
E. Events Organized
Name of the Event and Sponsoring agency |
Role in the Event |
Dates and Venue |
3rd National Conference on "Trends and issues in Product and Brand Management " |
Conference Secretary |
March 20-21, 2013; Baba Farid College of Management & Technology, Bathinda |
VIBGYOR’2013 (First Annual International Fest of the region) |
Co-ordinator |
6-7 February, 2013; Baba Farid College of Management & Technology, Bathinda |
2nd National Conference on "Retailing in India: Opportunities and Challenges" sponsored by ICSSR(Indian Council of Social Sciences Research), Chandigarh |
Conference Secretary |
March 15-16, 2012; Baba Farid College of Management and Technology, Bathinda |
Mr. Saurav Bansal
Research Paper |
Presented At |
Published In |
Customer Perception for Online Product Providers |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Status of Online Retailing in India |
National Conference on "Retailing in India: Opportunities and
Challenges" at Baba Farid College of Management and
Technology, Bathinda |
Conference Proceedings Book with ISBN 978-93-82062-07-3 |
360 Degrees Financial Services Private Limited |
|
Book titled "Handbook of Business Plans" by University School of Management Studies, Guru Gobind Singh Indraprastha University, Delhi with ISBN 978-81-7446-739-3 |
Marketing and Operations for Rural Areas |
Annual Seminar "Serveskriti" at Faculty of Management Studies, University of Delhi |
Elixir : The Annual E Journal of FMS, University of Delhi |
Social Business Plan Paper on Finance |
Annual Business Seminar at Institute of Management Technology (IMT), Nagpur |
|
Globalization vs Americanization |
|
ARENA - Monthly E Journal of Institute Management Institute, New Delhi |
Wealth Management and Value Added Financial Services Business Plan paper |
Annual Conference at National Institute of Industrial Engineering (NITIE), Mumbai |
|
Swami Vivekanand Desh Bhagtaan de Mahaan Desh Bhagat |
Annual Declamation Contest organized by Swami Vivekananda Study Circle, Ludhiana |
|
Voice of the Soul: A Split Second Decision |
|
ARENA - Monthly E Journal of Institute Management Institute, New Delhi |
Ms. Jia Dhingra
Research Paper |
Presented At |
Published In |
Attributes in Celebrity Endorsement |
National Conference on "Trends and Issues in Product & Brand Management " at Baba Farid College of Management and
Technology, Bathinda |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Corporate Governance |
National Conference on "Emerging Challenges in Finance " At Institute of Technology and Science, Mohan Nagar Ghaziabad. |
Proceedings for National Conference on " Emerging Challenges in Finance ", with ISBN -978-93-81505-52-6 |
Consumer preference patterns in Retail - A study of Bathinda and surrounding areas |
National Conference on "Retailing in India: Opportunities and
Challenges" at Baba Farid College of Management and
Technology, Bathinda |
Conference Proceedings Book with ISBN 978-93-82062-07-3 |
Mr. Sachin Dev
Research Paper |
Presented At |
Published In |
Role of Advertising in creating Brand Personality - A study with special reference to Diamond Jewellery |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Whatever is Seen is Sold: "Jo Dikhta hai Wahi Bikta Hai" |
National Conference on "Retailing in India: Opportunities and
Challenges" at Baba Farid College of Management and
Technology, Bathinda |
Conference Proceedings Book with ISBN 978-93-82062-07-3 |
Consumer Behaviour in Retail |
National Conference on "Retailing in India: Opportunities and
Challenges" at Baba Farid College of Management and
Technology, Bathinda |
Conference Proceedings Book with ISBN 978-93-82062-07-3 |
Global Marketing Strategies |
National Conference on “Strategic Management of Business Development: Issues and Prospects” held at Baba Farid College of Management & Technology (BFCMT), Bathinda |
|
Ms. Sukhdeep Kaur
Research Paper |
Presented At |
Published In |
INTERNATIONAL |
HRD Challenges in Tourism Industry - A study of Punjab |
International Conference at GGS College for Women, Sec 26,Chandigarh |
|
Post VRS scenario: An overview of Indian public sector banks |
International Conference on India in the Emerging Order - A potential market for world held at DAV College, Malout |
|
NATIONAL |
Role of Human Resource in creating Brand Awareness - A study of Amway |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Role of Advertising in creating Brand Personality - A study with special reference to Diamond Jewellery |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Perception of CCD employees towards their HR policies - A study of Bathinda, Chandigarh, Panchkula and Mumbai |
National Conference on "Retailing in India: Opportunities and
Challenges" at Baba Farid College of Management and
Technology, Bathinda |
Conference Proceedings Book with ISBN 978-93-82062-07-3 |
Ms. Manju Singla
Research Paper |
Presented At |
Published In |
INTERNATIONAL |
HRD Challenges in Tourism Industry - A study of Punjab |
International Conference at GGS College for Women, Sec 26,Chandigarh |
|
NATIONAL |
Role of Human Resource in creating Brand Awareness - A study of Amway |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Role of Advertising in creating Brand Personality - A study with special reference to Diamond Jewellery |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Perception and Buying Behaviour of educated male consumers towards cosmetic products - A study of Malwa belt |
GNA - IMT Ludhiana |
|
Perception of CCD employees towards their HR policies - A study of Bathinda, Chandigarh, Panchkula and Mumbai |
National Conference on "Retailing in India: Opportunities and
Challenges" at Baba Farid College of Management and
Technology, Bathinda |
Conference Proceedings Book with ISBN 978-93-82062-07-3 |
Mr. Deepinder Singh
Research Paper |
Presented At |
Published In |
INTERNATIONAL |
Mutual Funds - The way ahead |
5th International conference on Indian Capital Market: The way ahead held at Punjabi University Patiala |
|
The rise of VAS in India |
5th International conference on Indian Capital Market: The way ahead held at Punjabi University Patiala |
|
Retail Management - Emerging Perspective of Challenges |
International Conference on India in the Emerging Order - A potential market for world held at DAV College, Malout |
|
Internet Retailing - New era in marketing |
|
International Journal of Marketing and Technology
Vol. 2, Issue 3, March 2012
ISSN: 2249-1058 |
NATIONAL |
The increasing usage of patents and copyrights by Indian Engineering & IT companies: The present status and obstacles in the path |
Conference on Emerging Trends in Engineering & Information Technology held at GTBKIET, Chhapian Wali, Malout |
|
Green Marketing |
National Conference on “Strategic Management of Business Development: Issues and Prospects” held at Baba Farid College of Management & Technology (BFCMT), Bathinda. |
|
Marketing Strategies in rural India |
National Conference on "Retailing in India: Opportunities and
Challenges" at Baba Farid College of Management and
Technology, Bathinda |
Conference Proceedings Book with ISBN 978-93-82062-07-3 |
New era in retail |
National Conference on "Retailing in India: Opportunities and
Challenges" at Baba Farid College of Management and
Technology, Bathinda |
Conference Proceedings Book with ISBN 978-93-82062-07-3 |
Measures for Brand Protection - By Indian Companies |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Scenario of Supply Chain Management in India |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Mrs. Sonal Mishra
Research Paper |
Presented At |
Published In |
Internal Branding Practices at Mc Donald's |
3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
Proceedings for 3rd National Conference on "Trends and Issues in Product & Brand Management " with ISBN 978-93-5104-993-7 |
|
